Introduction to Experience Economy (2op)
Toteutuksen tunnus: 3B00EP62-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 01.11.2019 - 31.12.2019
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 22.05.2019 - 04.06.2019
- Toteutus on päättynyt.
- Laajuus
- 2 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- International Business
- Toimipiste
- TAMK Pääkampus
- Opetuskielet
- englanti
- Koulutus
- Bachelor's Degree Programme in International Business
- Opettajat
- Mauri Grönroos
- Opintojakso
- 3B00EP62
Osaamistavoitteet (Opintojakso)
Selling goods and services is not enough in modern economy. There is a need to consider the extra value of business supply by designing holistic, multisensory experiences for customers. Tourism is a typical business sector to implement experience economy characteristics and benefit from it.
After completing the course, the students will be able to:
• Understand and identify the nature and the characteristics of experience economy.
• Comprehend the characteristics of tourism business
• Apply theories of experience economy, tourist motivational factors and tourist typology in business planning
Sisältö (Opintojakso)
• What is experience economy about and how can we recognize it in modern world?
• What kind of a phenomenon is tourism and what are the main types of tourism business?
• How to apply the characteristics of tourism phenomenon in business planning?
Arviointiasteikko
0-5