Strategy and Change Management, as well as CommunicationLaajuus (5 cr)

Objectives

Student
Understand the importance of the values, mission and vision in strategic management
Know the criteria and methods of strategic management
Know the strategy process and affecting factors
Able to apply strategic management in their own domain and in organization
Understand the importance of the organizational communication in strategic management
Manages the appropriate communication channels
Understand the importance of communication in strategic change management

Content

235/5000
- Mission, values, vision, strategy
- Strategy Process
- Strategic management
- Change Management
- The balanced scorecard (BSC)
- Implementation and communication strategy
- Learning organization
- Organizational, managerial and customer communication