TRADIGME - Tradigital Media Marketing & Online Business with Social MediaLaajuus (5 op)

Osaamistavoitteet

Objectives of course
The purpose of the LLP Erasmus Intensive Programme “TRADIGME - Tradigital Media Marketing & Online Business with Social Media“ is to give students the opportunity to work in multidisciplinary and multicultural groups, dealing with real life assignments given by companies, especially by SMEs. The IP covers new trends in digital, social and mobile media in marketing, focusing on future development and integration of them. This will be combined with innovations in interactive multimedia technologies. M- and E-Business management issues and internet for marketing and business is tackled widely. A special emphasis is on SMEs, media businesses and creative industries. M- and e-business solutions, online business with social media and new kinds of business models are some focus areas. It is the aim to train students to work in the marketing and business environment where interactivity is on focus and internet, mobile, social and digital media are widely used in an integrated way with traditional media. Through presentations, company visits and workshops students are provided with the latest knowledge and with intercultural communication, presentation, business, entrepreneurial and other professional key skills. In workshops students have a chance to create solutions for digital, mobile and internet marketing, for the use of social media in marketing and for m- and online businesses. They learn through international projects and team work. The objective is to develop key competences in both professional and general areas of expertise.

Sisältö

Course contents

• digital, social and mobile media in marketing
• interactive multimedia technologies
• tradigital media marketing
• internet marketing
• digital interactive marketing and marketing communications
• online business with social media
• M- and online business management
• customer relationship management (CRM)

Lisätiedot

Teaching methods
Presentations, company visits and parallel workshops. Partners form groups of marketing, business, management, IT and media students and staff members sharing their knowledge and skills. For the IP, the student teams of participating institutions do topic-related projects/surveys in their countries. The results of these projects will be presented during the IP. Through presentations of staff members, experts and company visits students are provided with the latest knowledge in digital, social and mobile media in marketing focusing on future development in these areas, innovations in interactive multimedia technologies and in M- and online business management. Students contribute in this process with their own presentations and all information is shared by the participants. In the afternoons there will be parallel workshops and workshop teams are both multidisciplinary and multicultural. On the last day of the IP students present their workshop results. Learning by doing through projects in an international environment provides students with skills needed in working life.

Assessment methods
Assessment is based upon the work done before and during the IP. A report after the IP is written by the students. In assessment all the work is taken into consideration that is the process and the results.

Prerequisites
Students are selected to the IP based upon their studies prior to the IP.

Required reading
To be agreed on at the beginning of the course

Name of lecturer
Pirkko Varis

Year of study and period
2013-2014, period 4. Location: Virrat

Language of instruction
English