German for Marketing Part 1Laajuus (2 cr)
Course unit code: B356A-10
General information
- Credits
- 2 cr
Objectives
Students are able to communicate orally and in written in different marketing situations by using German. In addition, they have learned to pay attention to the cultural differencies in business situations.
Content
presenting oneself, education and work tasks
presentation of enterprises and reception of guests
participation in fairs
product presentations
public relations and negotiations
business culture in German speaking countries