Marketing Planning and ManagementLaajuus (5 cr)

Objectives

After completing the course students will be able to
- explain what are the main marketing management areas and what is the role of marketing planning in companies’ strategic planning and management
- execute and evaluate marketing plans
- monitor marketing efficiency and profitability
- apply their marketing planning and management knowledge into practice

Content

What does marketing management include?
What factors need to be taken into consideration when planning marketing?
How to evaluate marketing efficiency and profitability?

Prerequisites

2. year studies or similar skills and knowledge.