Service Marketing (3cr)
Course unit code: P139-5
General information
- Credits
- 3 cr
Objectives
Opiskelijalle tulee kokonaisnäkemys markkinoinnin eri mahdollisuuksista hotelli- ja ravintola-alan yrityksessä. Hän ymmärtää, että hotelli- ja ravintolatoiminta itsessään on markkinointia
Content
Type of course
Compulsory
Level of course
Professional studies
Objective of course
Students will understand the diverse possibilities of marketing in hotel and restaurant business and also understand that hotel and restaurant business itself is marketing.
Course contents
-development of marketing thinking
-marketing environment
-comprehensive marketing (from the viewpoints of consumers and business to business)
-special characteristics of service marketing
-consumer behaviour
Teaching methods
-lectures
-business cooperation
-exercise
-literature
Assessment methods
-examination
-exercise
Prerequisites
No prerequisites
Required/Recommended reading
Will be agreed on at the beginning of the course
Name of lecturer
Riitta Brännare
Year of study
First year
Period
1-2
Language of instruction
Finnish/exercises and examination can be completed in English