Service Activities and Product Development of Tourist Enterprises (5cr)
Course unit code: C450-5
General information
- Credits
- 5 cr
Content
Type of course
Compulsory
Level of course
Professional studies
Objective of course
Students know the service activities of diverse tourist enterprises and are familiarised with the key products of the field and the regulations concerning them. They master the different phases of product development and product planning in different kinds of tourist services.
Course contents
- services of various tourist enterprises
- legislation
- marketing, selling and customer service tasks
- forms and principles of customer oriented product development
- diverse phases of product development
- product packing and pricing
Teaching methods
Lectures, group work and study visits
Assessment methods
The assessment methods will be specified at the beginning of the course
Prerequisites
No prerequisites
Required reading
See PIRKKA- Pirkanmaa Polytechnic library online catalogue
Name of lecturer
Timo Leppäkoski
Year of study/period
3./1.-2.
Language of instruction
Finnish