Development and Management of Tourist EnterprisesLaajuus (5 cr)

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course
Students comprehensively know the strategic management of tourist enterprises as well as the commercial planning of tourist enterprise services, the principles of personnel and branch management and quality and team management. They understand the meaning of cooperation and networking for the sustainable and economic development of tourist enterprises. Students are also able to discern the future trends in tourism.

Course contents
- strategic planning in tourist enterprises
- personnel, line of business, quality and team management
- construction of business plans
- profitability planning and follow-up
- forms of cooperation and networking
- new trends in tourism business

Teaching methods
Lectures, media follow-up, group work and study visits

Assessment methods
The assessment methods will be specified at the beginning of the course

Prerequisites
No prerequisites

Required reading
See PIRKKA- Pirkanmaa Polytechnic library online catalogue

Name of lecturer
Timo Leppäkoski

Year of study/period
3./3.

Language of instruction
Finnish