Event management and marketing (5cr)
Course unit code: IM00BS03
General information
- Credits
- 5 cr
Objectives
Students know how to produce events, happenings and festivals.
Content
- Marketing;
- market segmentation,
- market research,
- consumer needs, behaviour, attitudes and motivation
- media planning
- Event Management
- Project planning
- location and venue
- media relations
- risk assessment
- health and safety
- hospitality and catering
- merchandising
- technical facilities
- staging and decoration
- ticket office