Nature Tourism (5cr)

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course
C714A-7
Students will know the principles of product development, networking possibilities as well as cooperation possibilities with interest groups and labelling and price determination of the product supply in adventure tourism services. They will also master the principles of building brands for adventure tourism, creation and use of marketing channels and organisation and implementation of sales.
C714B-7
Students will learn about the Finnish conditions of nature tourism, its attraction factors and supply as well as the forms and related activities of nature tourism. Students are also familiarised with the supply of tourist services for special groups.

Course contents
C714A-7
- business ideas and development of services in adventure tourist enterprises
- basic elements of adventure tourism
- planning of diverse adventure tourist products
- marketing and sales channels of adventure tourism
C714B-7
- concepts of nature tourism
- products and activities of nature tourism
- construction of the operational environment of nature tourism
- environmental effects of tourism
- Finnish nature as tourist resort
- globally significant nature tourist attractions
- tourist services for special groups
- building and marketing tourist services for special groups

Teaching methods
C714A-7 Lectures, group work and exercises
C714B-7 Lectures, group work and study visits

Assessment methods
The assessment methods will be specified at the beginning of the course

Prerequisites
No prerequisites

Required/Recommended reading
-

Name of lecturer(s)
C714A-7 Jukka Huhtaniemi
C714B-7 Sari Matala

Year of study
3

Semester/Period

Language of instruction
English

Parts of course
C714A-7 Adventure tourism, 5 cr
C714B-7 Nature tourism, 5 cr