Service Activities and Product Development of Tourist Enterprises (5cr)

Content

Type of course
Compulsory

Level of course
Professional studies

Objective of course and course contents
C712B-7
Students work in diverse tasks in a hotel, restaurant, travel agency, programme service enterprise or some other tourist enterprise and form a conception of the functions in the field and field structures.

Objective of course
C712A-7
Students know the service activities of diverse tourist enterprises and are familiarised with the key products of the field and the regulations concerning them. They master the different phases of product development and product planning in different kinds of tourist services.
C712C-7
Students will gain an understanding of the importance of marketing research for marketing management decisions and they will become familiar with the process of marketing research, research methods and their practical applications. Students will learn to plan, conduct and report marketing research and to use marketing research in the decision-making process.

Course contents
C712A-7
- services of various tourist enterprises
- legislation
- marketing, selling and customer service tasks
- forms and principles of customer oriented product development
- diverse phases of product development
- product packing and pricing
C712C-7
-Targets and use of marketing research
- Methods and techniques of marketing research
- Planning and implementation of marketing research with all the stages from defining the research problem to writing the report

Teaching methods
C712A-7 Lectures, group work and study visits
C712B-7 Working in a tourist enterprise, reporting
C712C-7 Lectures, exercises, research project

Assessment methods
C712A-7 The assessment methods will be specified at the beginning of the course
C712C-7 Exercises, exam

Prerequisites
C712A-7 No prerequisites
C712C-7 Introduction to marketing

Required/Recommended reading
C712A-7 See PIRKKA- Pirkanmaa Polytechnic library online catalogue
C712C-7 Will be announced at the beginning of the course at the latest

Name of lecturer(s)
C712A-7 Jukka Huhtaniemi
C712B-7 Jukka Huhtaniemi
C712C-7 Annikki Mattila

Year of study
3

Semester/Period
C712A-7 1-2
C712B-7 2-3
C712C-7 Autumn-spring/1-4

Language of instruction
English

Parts of course
C712A-7 Service activities and product development of tourist enterprise, 5 cr
C712B-7 Working in a tourist enterprise, 5 cr
C712C-7 Marketing research, 4 cr